Backlinks
Every SEO would like backlinks for their websites. Backlinks are the currency of
the website world. Google uses these to figure out the level of trust with websites. Having said this, not all
links are created equal. Google does not count all links, for example, links that are made for your own
company or traded links.
Leadership Content
For almost all content to be published on the first page of a google search your
company must publish quality content. Content alone will not rank your marketing high but it will give it a
good boost. The more quality content you put out there, Google will, in return give you will higher rankings.
Keyword Titles
This part of the process will bring you more fellowship. Keyword titles will
allow Google to send relevant people your way. Boosting your website with people who are interested in your
company’s niche. Place the keywords people will use in the search engine that will lead them right to your
company.
Be Mobile Friendly
In the world today more than 80%. These stats mean a lot of people use their
smartphones to access the web now instead of desktop computers or laptops, that is why it is highly important
to make your website mobile friendly. One of the Google updates was to make the web more mobile friendly to
assist with the everyday changes. There is nothing worse when you are trying to view a website and it keeps
crashing, people will just close the browser or go to a different company.
High Landing Pages
Creating a page that will answer questions from the public will earn you brownie
points from Google. It is impossible to create a page for every icon but the closer you get the better.
Site Speed
When people are searching web content they want speed, as soon as they click the
go button, the page should load within seconds. It frustrates people when they are waiting for a period of
time for the page to load up. In a recent study, it shows that 40% of people cancel a page that takes more
than 3 seconds to load. This can result in loss of google rankings.
Organisation and labeling.
This section of the Google ranking system is often overlooked. In fact this is
the most crucial part. To achieve this part, make sure all labeling is well formatted and easy for users to
understand. You can make it simple by clear labeling and format of text and images.
Schema Markups
A more official way to labeling your website. This section can help improve your
website context and become more appealing to your audience. This section uses the snippet boxes