Content Strategy
After outlining your goals and setting up your profile, the next
step is to determine what content to share in order to reach your
goals. Are you interested in using Instagram to increase brand
awareness or drive traffic to your website? In order to achieve
this, you will require a content strategy that outlines the
guidelines for posting on social media platforms.
You will have to ask yourself which aspects of the brand you want to
promote:: whether it be the products, services, organisational
culture, particular activities, or events. By making these
selections, it is essential to understand which content types would
best convey and elucidate those particular facets of the company.
You have the option to share photos, graphics, or videos, and
consider switching between them to diversify your content. It's also
suggested to establish a range of formats to
effectively connect with your followers. Some of the commonly used
post types include: product images inserted in
creative contexts, quotes, motivational phrases, glimpses of the
company's "behind the scenes," event snapshots, contests, and
brand-related puzzles.
The key factor is ensuring that all content shared adheres to
high-quality standards, especially on
Instagram where
aesthetics play a crucial role. Before deciding on
the content to publish, it is crucial to assess the competency of
your organisation's social media team and the time that can be
dedicated to these activities.
The filters on Instagram can be valuable,
particularly when utilised to reflect the identity and values of the
company through photos. Experiment with warm and cool tones, explore
vintage effects, or use filters to enhance a less vibrant image.
We recommend creating a style guide for images,
captions, and hashtags to ensure that all content shared adheres to
set standards. This will maintain consistency in communication
across the social network.
Don't forget the hashtags. Search for the trending
hashtags related to your topic, select the most relevant ones for
your post, and create a distinct tag for your content categories.
For fresh ideas, consider using apps or observe the hashtags used by
industry influencers.