Content Strategy
After outlining your goals and setting up your profile, the next step is to determine what content to share in order to reach your goals. Are you interested in using Instagram to increase brand awareness or drive traffic to your website? In order to achieve this, you will require a content strategy that outlines the guidelines for posting on social media platforms.
You will have to ask yourself which aspects of the brand you want to promote:: whether it be the products, services, organisational culture, particular activities, or events. By making these selections, it is essential to understand which content types would best convey and elucidate those particular facets of the company.
You have the option to share photos, graphics, or videos, and consider switching between them to diversify your content. It's also suggested to establish a range of formats to effectively connect with your followers. Some of the commonly used post types include: product images inserted in creative contexts, quotes, motivational phrases, glimpses of the company's "behind the scenes," event snapshots, contests, and brand-related puzzles.
The key factor is ensuring that all content shared adheres to high-quality standards, especially on Instagram where aesthetics play a crucial role. Before deciding on the content to publish, it is crucial to assess the competency of your organisation's social media team and the time that can be dedicated to these activities.
The filters on Instagram can be valuable, particularly when utilised to reflect the identity and values of the company through photos. Experiment with warm and cool tones, explore vintage effects, or use filters to enhance a less vibrant image.
We recommend creating a style guide for images, captions, and hashtags to ensure that all content shared adheres to set standards. This will maintain consistency in communication across the social network.
Don't forget the hashtags. Search for the trending hashtags related to your topic, select the most relevant ones for your post, and create a distinct tag for your content categories. For fresh ideas, consider using apps or observe the hashtags used by industry influencers.