
1. Build a Plans
Your social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely.
Social media marketing can be an extremely powerful way of driving business results. To be effective, however, you must set clear goals and measure results accurately.
Common goals associated with social media marketing include increasing brand recognition, generating leads and driving website traffic.
To accurately measure results, it's necessary to track metrics like engagement rate, reach and click-through rate. Most social media platforms offer analytics tools that make this easier; by regularly reviewing your results, you can determine what's working and what isn't and adjust your strategy as necessary.
Keep your goals simple and realistic. However, it’s essential that your social media marketing goals align with your overall business objectives.