As your business needs shift and you expand into new markets, you may wish to offer clients additional trading platforms. However, that can cause software headaches if you haven’t chosen a platform agnostic forex CRM. For example, if you want to offer ZuluTrade in addition to MT4 and MT5, you won’t want to change CRMs just to do that.
Making it easy for sales agents and IBs to generate and nurture leads is a central part of any CRM. The software should enable you to keep track of all a lead’s contact information as well as where they are in the sales funnel and how often they’ve been contacted. Ideally, the system should also allow you to track where the lead came from so that you can focus your marketing efforts on the most successful channels.
Multi-level partnership management
You need to be able to pay rebates to your introducing brokers and any other partners. If multiple partners are associated with the same clients, then you’ll need a tool that allows you to split rebates or payments so that the appropriate person is paid the correct amount. For that, look for forex software that specifically mentions multi-level partnership management.
With all the information you’ll put into your CRM, it can be a powerful tool for compiling data. It should be simple to generate reports on trading statistics, leads, revenue, dividends, and much more. The CRM should also provide reports that make it easier to comply with the rules in your regulatory environment. Even if you currently operate in an unregulated environment, having these reports is beneficial since regulations can change rapidly. If you’re interested in specific reports, ask about those when the CRM provider is giving you a demo—which they should be eager to do.
Technology that helps financial services companies address regulatory challenges, often called RegTech, should be built in to a good forex CRM. Look for software that allows you to manage KYCs and track whether or not clients have submitted the appropriate documents. Consider how you’d like a CRM to help with KYCs, and ask whether the tool is capable of that during a demo.
A core part of any CRM should be its ability to improve your relationships with customers. You can do this by keeping detailed records of all communication with a client. CRMs can help you keep track of those records by providing a feature for storing notes. Simply require employees to make a note whenever they have an interaction with a client and to review the notes before they contact a client. This ensures that whenever a trader talks to someone at your brokerage, the employee will be able to accurately speak to what’s happened with their account in the past.