Our 5 Social Media Marketing Tips:
1. Build a Plans
Your social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely.
Social media marketing can be an extremely powerful way of driving business results. To be effective, however, you must set clear goals and measure results accurately.
Common goals associated with social media marketing include increasing brand recognition, generating leads and driving website traffic.
To accurately measure results, it's necessary to track metrics like engagement rate, reach and click-through rate. Most social media platforms offer analytics tools that make this easier; by regularly reviewing your results, you can determine what's working and what isn't and adjust your strategy as necessary.
Keep your goals simple and realistic. However, it’s essential that your social media marketing goals align with your overall business objectives.
2. Stay Consistent
Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
Regardless of your business size and what platform you are using, be conscious of keeping these aspects consistent:
- Brand image
- Brand Quote
- Post frequency
Social media users have a very short attention span, so try to keep your posts short and sweet whenever possible.
3. Create Diverse Content
Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong.
To be successful on social media, you need to produce engaging content for your target audience.
This may involve :
- Text Posts
- Story Telling
Your posts should be visually appealing, informative, and shareable.
Keep an eye on what your followers are saying whenever possible, and always respond on time. Give your followers and potential customers the option to leave feedback, questions, suggestions or comments. Doing this can help build a sense of trust with them.
If you don’t make your audience a top priority – you won’t see results.
5. Measure success with analytics
To ensure the success of your marketing strategies, it's essential to track and analyse the results of your efforts. Utilise tools like Google Analytics to monitor website traffic, user behaviour, and conversion rates.
Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.
Wrapping it up
Social media marketing can be hard work. But the benefits are difficult to ignore. If you don’t take it seriously, you’ll undoubtedly miss out on leads, customers, online visibility, and sales.
Use these social media marketing tips to fine-tune your strategy until you’ve created a winning strategy.
If you're interested in discussing your current social strategy and how you can further align that with your brand and voice, we invite you to schedule a call with our team.